Social Media Marketing Manager, Content - Strategy (HYBRID) Job at Plaid Enterprises, Norcross, GA

K1JDLzJSSDVMSldCYmd5cmpXNW1qSEtmenc9PQ==
  • Plaid Enterprises
  • Norcross, GA

Job Description

About Plaid Enterprises

Plaid Enterprises is a leading manufacturer of consumer products in the Craft and DIY category, with a portfolio of beloved national brands including Mod Podge, FolkArt, Apple Barrel, Bucilla, Martha Stewart and Arteza. We inspire creativity in makers, crafters, artists, and creators of all skill levels through innovative products, trend driven ideas, and meaningful engagement.

As a full integrated, in-house creative marketing team, we develop compelling content and campaigns that bring our brands to life across retail, digital, and social platforms fueling inspiration and creativity for millions of consumers around the world.

Overview

Plaid is seeking a strategic, creative, and results-driven Social Media Manager to lead our multi-brand social presence across platforms. This role will manage the day-to-day execution of social media, build brand storytelling, and drive community growth and engagement. You will collaborate cross functionally with marketing, product, and ecommerce teams, and play a key role in shaping how our brands voice.

Key Responsibilities

  • Execute social strategy for multiple brands including Mod Podge, FolkArt, Apple Barrel, Bucilla, Martha Stewart, and Arteza.
  • Manage the social content calendar and publishing across Instagram, TikTok, Facebook, Pinterest, and YouTube.
  • Collaborate with influencers and brand ambassadors to develop compelling content that aligns with seasonal campaigns and product launches, while also driving UGC, and expanding brand collaborations.
  • Develop and manage UTM tracking to accurately measure campaign performance, track referral traffic, and evaluate content effectiveness across platforms.
  • Integrate social SEO strategies to increase discoverability and relevance across platforms.
  • Leverage AI-assisted tools for content ideation, audience insights, and workflow efficiencies while maintaining human-led creativity and brand authenticity.
  • Implement social listening protocols for real-time monitoring of brand sentiment and rapid response to emerging trends or issues.
  • Analyze key performance indicators including follower growth, engagement, traffic, and ROAS to refine strategy and maximize results across all social channels.
  • Write engaging, on brand copy for social media posts, captions, and campaigns that reflect each brand’s voice and drive audience engagement across platforms.
  • Stay ahead of social media trends and platform updates to ensure Plaid remains culturally relevant and innovative.
  • Partner with internal marketing team and outside agencies to align organic and paid strategies.
  • Act as community manager for key channels, engaging directly with creators, makers, and customers.
  • Support cross functional priorities, including retail campaigns, loyalty program promotion, influencer activations, and new product launches.

  • Qualifications:
  • BA/BS in Marketing, Business or Communications 
  • 7+ years of social media experience, ideally in house for a consumer-facing brand
  • Deep understanding of each social platform and its best practices.
  • Experience managing and mentoring a social media team.
  • Proficient in social media tools (e.g., Hootsuite, Later, Sprout), analytics platforms,
  • and UTM tracking for campaign performance.
  • Skilled in interpreting performance data and making data-driven decisions.
  • Strong copywriting skills with the ability to craft engaging, platform specific content that reflects brand voice and drives action.
  • Strong visual and editorial eye.
  • Comfortable working in a fast-paced, highly creative, and collaborative environment.

Job Tags

Seasonal work,

Similar Jobs

Alameda County Health

Forensic Behavioral Health Clinical Supervisor Job at Alameda County Health

 ...Behavioral Health Department is recruiting for a *provisional: FORENSIC BEHAVIORAL HEALTH CLINICAL SUPERVISOR $151,112.00-$183,684....  ... tab to Print/Save My Application . A PDF version or digital scan of the application must be submitted to the email address... 

Top Level Promotions

Work from Home Office Administration Assistance Job at Top Level Promotions

 ...Work from Home Data Entry & Office Administration Flexible Online Role About the Job We are seeking organized and motivated...  ...managing digital records, supporting administrative projects, and assisting with online research across multiple industries. This... 

SERVPRO Team Shaw

Warehouse Manager Job at SERVPRO Team Shaw

 ...further and apply today! Position Summary The Warehouse Manager manages, organizes, and maintains our central warehouse in...  ...knowledge to ensure we enable you with all the tools to be successful. Part of our learning path is ensuring we develop you at every stage... 

VitalCore Health Strategies

Utilization Management RN Job at VitalCore Health Strategies

 ...Time opening for a Utilization Management RN at the Regional Office in Hopkinton, MA!...  ...with healthcare team members to assess, plan, implement, or evaluate patient care...  ...Christmas Day ~ Medical/Dental/Vision Insurance ~ Life Insurance ~ Short Term/Long Term... 

Outsource

Entry Level Recruiter / Sales Job at Outsource

 ...Outsource provides recruiters with the opportunity to move into senior-level recruiting, account management, inside sales, outside sales,...  ...for you and your significant other!!!)~ Low-cost insurance: Medical, Dental, Vision, & Life ~ Paid parental leave ~401k (we...