Director of Sales, North America Job at Xero Shoes, Broomfield, CO

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  • Xero Shoes
  • Broomfield, CO

Job Description

Location: Remote or Hybrid (Preferred: Major metropolitan area)

Reports To: Global Head of B2B

About the Company:

Xero Shoes is a pioneering barefoot footwear brand dedicated to reshaping the way people

move. Our mission is to reconnect people to natural movement through minimalist

footwear. With a loyal customer base and growing global presence, we’re now looking for a

visionary and driven Director of Sales to scale our presence across the North American

market.

Position Overview:

The Director of Sales, North America, will lead and expand our wholesale business across

the United States and Canada. This includes developing and executing a comprehensive

wholesale strategy, managing key accounts and rep groups, and building long-term

relationships with retailers who align with our brand values. You’ll work closely with

finance, marketing, operations, and product teams to ensure performance across all

wholesale channels.

Key Responsibilities:

● Develop and implement a strategic wholesale sales plan to drive revenue growth,

market penetration, and brand visibility in the U.S. and Canada.

● Manage and grow existing wholesale accounts, while identifying and securing new

strategic partners in key accounts, outdoor, wellness, run specialty, sit and fit, and

lifestyle retail channels.

● Lead, mentor, and expand a team of regional sales agencies; provide clear plans,

deliverables, KPIs, and ongoing feedback and guidance to ensure performance

deliverables.

● Leverage the brand to gain placement and marketing opportunities to drive

sustainable and profitable growth.

● Collaborate with product and merchandising teams to inform seasonal assortments

based on channel-specific needs, market trends, and seasonal opportunities.

● Lead efforts to ensure seasonal brand storytelling and key initiatives are effectively

activated at retail.

● Own the annual wholesale budget, customer forecasts, and weekly/monthly

reporting; track performance against sales goals.

● Represent the brand at key trade shows, industry events, and account meetings.

Qualifications:

● 10 years of progressive experience in wholesale sales, ideally in footwear, outdoor,

or lifestyle apparel.

● Strong network of U.S. retail contacts (independent, regional chains, national

accounts). Canadian relationships are a plus.

● Deep understanding of the specialty and outdoor retail landscape; experience with

National/Key accounts (REI, DSG, Nordstrom, Academy, etc.)

● Passion for barefoot, minimalist, or wellness-oriented products; alignment with the

brand’s ethos and values.

● Proven track record of driving high growth and leading high-performing teams.

● Strong analytics, negotiation, communication, and presentation skills.

● Ability to travel as necessary for meetings, trade shows, and retail visits.

Preferred:

● Experience with international brands entering or scaling in the U.S. market.

● Familiarity with omni-channel business models.

● CRM, ERP, and sales analytics proficiency.

What We Offer:

● Competitive salary + performance-based bonus

● Generous employee footwear allowance and discounts

● Health, dental, and vision insurance

● Flexible, remote-friendly work culture

● Opportunity to be part of a mission-driven, natural performance brand

Job Type: Full-time; Salary exempt is In-office, or hybrid

Pay: The annualized salary for this position ranges between $150,000.00 - $165,000.00

This range is an estimate, based on potential employee qualifications, operational needs

and other considerations as permitted by Colorado Equal Pay Transparency Rule 4.1.2.

Other rewards may include annual bonuses, short- and long-term incentives, and equity

awards.

Benefits Include:

● Medical, Dental and Vision upon employment

● Additional employee funded ancillary benefits, such as: qualified HSA, or FSA, and

Voluntary Life / AD&D, Accidental, Critical Care etc. are also available if you choose

to participate

● 401k eligible after 3 months of employment

● Xero Shoes provided life insurance

● Employee bonus and incentive plans

● Sick and vacation accrual

● Monthly shoes

Xero Shoes is handling our own recruitment. We will not respond to solicitations from

recruiters.

Job Tags

Full time, Temporary work, Seasonal work, Work at office, Remote work, Flexible hours,

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